For those concerned about this 'forget about competing' attitude allow me to suggest that:
"The best way to beat your competition is to make them irrelevant."There is no way around 'being different' - the core of creativity, an unavoidable part of business strategy and the source of success in a competitive market.Creativity has to start at the top, and not so much by focus on the usual 'how to create a creative organisation'. The leaders must be extremely creative themselves and dare to be different.
Go and be different.