thingamy - irrelevant competition

 

For those concerned about this 'forget about competing' attitude allow me to suggest that:

"The best way to beat your competition is to make them irrelevant."

There is no way around 'being different' - the core of creativity, an unavoidable part of business strategy and the source of success in a competitive market.

Creativity has to start at the top, and not so much by focus on the usual 'how to create a creative organisation'. The leaders must be extremely creative themselves and dare to be different.

Go and be different.

thingamy